Price vs. Cost – There is a Difference.

Dear friends,

Generally when a customer purchases a metalworking fluid, it seems they are most concerned about the upfront price of the product being considered. But I must say most don’t take into consideration of the overall cost of the fluid over its life expectancy. It’s a wonderful feeling to know you’re getting a great deal; I mean who doesn’t like a great deal right? But consider this, are you really? If your metalworking fluid goes bad every four to five months and then you have to dispose of it, incurring even more costs, are you really money ahead? When considering which metalworking fluid to use in your shop, take into consideration of the quality of the product you are about to purchase. If the upfront price of the product and the proclaimed benefits seems almost too good to be true? Well… I hate to tell you my friend, it most likely is. The old saying still rings true; you get what you pay for.

I’m a firm believer in proper coolant maintenance. Keeping your concentration within the factory recommended range, skimming your coolant of free oils, using quality water and mixing the metalworking fluid properly. These simple procedures are paramount to getting the most out of your metalworking fluid investment. High end products cost more to produce because of the quality of the ingredients used to manufacture them. Believe it or not, there is a reason why a $30.00 per gallon fluid cost more than a $15.00 per gallon fluid. If you invest in a high quality fluid and properly maintain it; you should expect to get anywhere from one to two years or more life from that product before ultimately having to dispose of it. If a customer chooses to neglect and misuse their metalworking fluid; instead of paying twenty to forty cents per gallon for mixed coolant, now you’re going to end up paying two to three dollars per gallon (depending on your geographical region) additional cost to just get rid of it! So as you can see, it pays to purchase a higher quality fluid and maintain the fluid to the specifications that the manufacturer recommends.

There’s another old saying in the sales industry when it comes to quality, you’ve might even have heard of it… either you pay me now, or pay me later, but one way or another, you’re going to pay me.

Stay tuned for more useful coolant tips, from The Coolant Guy!

Best regards,

Brett Reynolds, CMFS

Brett Reynolds, “The Coolant Guy” works for Blaser Swisslube Inc.

If you would like more useful information regarding metalworking fluids, or would like to find out more information about Blaser metalworking fluid products,

Please contact Brett at 801-722-4095 or via

E-mail at b.reynolds@blaser.com

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The Oil Baron Bulletin is not affiliated with Blaser Swisslube Inc. or its subsidiaries